Edward Norton blows up his living room in "Fight Club". What is he talking about, introducing himself and his home? IKEA.
I don't buy IKEA, but I keep returning. What does it? Ex-Colleagues used it as a canteen. Hop in the Auto, speed down the Autobahn, eat. I could spend hours glued to their restaurant's window, tuning into the pure sensation that the world is on hold. Same outskirts, same motorways, same half-empty skies - everything's the same, everywhere, for everybody.
Cut the location, cut the party room, and I won't come back. Party room? The very first room you enter, upstairs. Incredibly packed, sofas hanging from the walls, chairs dangling from the ceiling, and you'd love to find somebody sitting on all of them. (Last visit's Soundtrack: Whitney Houston, "I wanna dance with somebody...")
After the party room, it's all about leaving IKEA. Leaving IKEA is a stressful process. Quite brilliant.
Labels: retail