alex-vf.com/blog
13.12.05
Really, Bond Street Window Decorators...
babuschka
babuschka
babuschka
...our Babuschka did quite well before as office decoration...

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9.12.05
Tripping (Cereal Serials)
oreo cookie packaging
nestle cornflakes packaging
Inside Liverpool St Station. Being part of the crowd, taking in all these people, all their different looks feels like being on holiday. It's then when I realize: tonight I'll be tripping in the Supermarket.

I haven't had any sensory perception. I've stared at code for nine hours straight. Products in the supermarket will be the only things I've seen before I fall asleep. These products will get to me. I desperately have to take something in, and they'll stress me out.

Enter the full-feature experience: my Stamford Hill Morrison's. Brief confusion to id the right/wrong automatic door to get in. Encounter security guard. Stern looks. Fragments of a second: "Oh god, he's going to beat me up." - Course not. Brief flashback on yesterday's brilliant and sad serial killer movie, "Salinui chueok". Re-focusing the guard. Recapitulating stories of men working as security guards in young age so they'll be able to finance their studies later. My escape from uniform discomfort: "Cool you, you'll have a great thing going, once you're out of that thing..."

Start the parcour. The impossible products. Things rendering you helpless. Olive oil out of the spraycan. Evaporated milk. The meat aisle. That's my maelstroem. I spend more and more time in front of the meat shelf, trying to buy meat. I don't manage. I'm hung up on revulsion.

I'm hung up on pop culture, too. Simon and Garfunkel doodle "Hey, Mrs Robinson" in the background, while Soccer Tigers, Gromits, Bunnies, Beavers beam at me. There's a "Pet Grooming Glove" dangling from the center of cereal heaven, suggesting with full confidence: buy the cornflakes, buy the glove, and you can pet the bunny on the package. I've had enough.



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22.11.05
Tesco Bag
tesco bag
...everybody keeps saying Tesco is terrible but I just can't see it...

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29.10.05
Talking to Customers
starbucks logo
From blogspeak to corporate speak: "No-No-No-I-won't-say-'tall'!" That's me in a Starbucks, ordering small coffee. Quite pathetic. I've become obsessed with them - I am trying to find at least ONE employee who won't correct my verbal mis-order. I already feel like I was employed with Starbucks as well - like an internal quality revisor, I am placing my order, waiting: will he/she perform, or not?

Maybe this guy has found me the one: "Starbucking is a documentary film now in production. Follow the bizarre story of Winter, a man who has dedicated his life to visiting every Starbucks in the world."

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16.10.05
Fair choice?
One of my flatmates is in fairtrade. He finds it hard to accept that fairtrade products are expected to taste better? Rush of surprise, but his irritation makes sense, the longer you think about it.

Please choose one life & style only: the culture of (smug and overpriced hence utterly boycottable) health food stores / the politics of fairtrade / the pleasures of good food...

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Tesco Readings
milk label
sweets packaging
left: Milk contains Milk! (oh yeah that's because it's organic, hmmm) right: Oh my god it looks like Tampax! Women's sweets, these must be. Tempting Raspberry Yoghurt Swirls...

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26.9.05
Retail Detectives
retail checkout
Kids love to grab for things at the checkout till. Parents love to tell them off. (to Kid) "Don't touch that - that's not yours - we don't want that, that belongs to the lady, put it back! (to Lady) I'm really, really sorry!"

I hate it when that happens. Supermarkets IS grabbing! Where between shelves and tills did I mutate from credit-worthy customer to debt-laden owner? Please let your kid grab whatever it wants, I haven't purchased anything yet.

(Watched Dad entertain Kid the other day. Dad snacked from Pick'n'Mix quite openly. Kid didn't want a share, that much did it enjoy Dad nicking, playing against supermarket rules...)

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20.9.05
IKEA Day
ikea view
ikea partyroom
Edward Norton blows up his living room in "Fight Club". What is he talking about, introducing himself and his home? IKEA.

I don't buy IKEA, but I keep returning. What does it? Ex-Colleagues used it as a canteen. Hop in the Auto, speed down the Autobahn, eat. I could spend hours glued to their restaurant's window, tuning into the pure sensation that the world is on hold. Same outskirts, same motorways, same half-empty skies - everything's the same, everywhere, for everybody.

Cut the location, cut the party room, and I won't come back. Party room? The very first room you enter, upstairs. Incredibly packed, sofas hanging from the walls, chairs dangling from the ceiling, and you'd love to find somebody sitting on all of them. (Last visit's Soundtrack: Whitney Houston, "I wanna dance with somebody...")

After the party room, it's all about leaving IKEA. Leaving IKEA is a stressful process. Quite brilliant.

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